Today we live in a society that is dominated by mobile devices and is shaping the way people interact with the world around them. Mobility is creating new challenges for enterprises while opening new doors to engage with employees and customers. In 2014, mobile phones outnumbered people. If we add tablets and the growing number of smart wearable’s to the number, it becomes obvious why business are struggling to develop applications to meet the growing demand of their employees and customers. People are interacting with applications like never before, accessing them via web, desktop, tablet, smartphones and smart watches and creating engaging user experiences across hundreds of different devices is no easy task.
MBaaS significantly reduces the amount of time and energy required to launch enterprise mobile initiatives by simplifying the process of backend integration. With MBaaS, developers can easily connect to multiple data sources and focus more on front-end creativity, giving them a flexibility that allows for true innovation. Also known as Mobile Backend as a Service, BaaS or MBaaS, Backend as a Service is a way for developers to link to back-end cloud-based storage, most often for push notifications, data storage, file storage, messaging queues, monitoring and configuration, and social integration. BaaS as an alternative to traditional development, bringing more services to your customers in a quick mobile format.
- Enterprise Integration – Mobile strategy requires you to develop “composite” apps that are connected to several existing IT systems, databases and other enterprise applications.
- Push Notifications – Also there are needs to augment the apps with service capabilities such as Push Notifications, SMS, or perhaps trigger a custom web service, MBaaS platform should provide a powerful extension framework that can optionally be added to your app and configured for multi-channel notifications.
- Social Integration – A platform to integrate with Social communication channels like Twitter, Google and LinkedIn.
- Mobile Analytics – Mobile analytics to provide an insights app performance metrics and everything your users are doing. It helps track your user behavior campaigns and tie them back to analytics to maximize ROI.
- Management – A mobile administrator to provide a way to manage and administer the mobile apps. It focusses on which focus on device activation, enrollment and provisioning, mobile application managers focus on software delivery, licensing, configuration, maintenance, usage tracking and policy enforcement.
- Mobile Security – It is a must have requirement these days considering the enterprise data and apps gets used. You need a way to leverage the same identity of the employee on the provision identity of the user on the mobile app platform. MBaaS platform should allow the way to control and protect the identity of users and mobile devices, apps, and data, locate the devices in case if it’s stolen. It also provides the capability to wipe the secure data / apps in case of theft.