Proximity based marketing is a strategy deployed within a mobile application with the help of WiFi or beacons to communicate directly with your customer in a way that is timely, relevant and tailored to them. With the built-in ability to deliver appropriate and personalized mobile experiences, proximity marketing has seen widespread adoption and growth with both business and customers. Proximity marketing enables brands to communicate better with more highly targeted and personalized information towards the consumer.
With the advancement in technology, mobile devices have become the preferred way of accessing digital content. Businesses are constantly trying to find new and creative ways to engage with their customers – especially around consumer loyalty and improving customer satisfaction. However, they find that they lack the necessary resources to dedicate an elaborate marketing strategy targeted to their customers.
To connect successfully with their mobile consumers, retailers need an advanced solution. In my opinion, proximity based marketing is a clear answer.
The automation capabilities of beacon technology used in proximity marketing can lay the foundation for creating and executing an engagement strategy that sets a business apart from its competitors.
Sofbang has utilized its cloud experience, creating our Proximity Based Marketing solution accelerator, to deliver a mobile experience for businesses like retailers and hotels to notify guests or consumers about on-site promotions and events, restaurants for sending daily specials or coupons, and travel hubs providing maps, relevant information or display ads, etc. It allows you to connect with customers while they are near your business and encourages them to take action. Our easy- to-use solution accelerator appeals to, tech-savvy shoppers while improving the shopper experience, growing your core shopper base, and gaining insights on store performance.
The Proximity Based Marketing solution accelerator provides retailers the ability to enhance a customer’s shopping experience by sending them personalized messages and rewards while they are shopping in the store. A customizable notification feature welcomes customers as they enter the store – via the app in their smartphone. Its integration capabilities efficiently and securely interface with backend systems such as Oracle Data Cloud, BlueKai, Eloqua or other marketing analytics centric platforms. With the power of the Oracle Mobile Platform and the help of WiFi or Bluetooth beacons, it incorporates robust mechanisms for accepting data collection (e.g. when the consumer is physically in the store and which department they are in) We utilize Estimote beacons, being the preferred proximity marketing beacon of choice, which broadcast radio signals through built-in antennas that communicate with a customer’s mobile device. The mobile devices interpret the data that is contained in a customer’s ID, sensor readings, or URL addresses sent by the beacons to launch notifications. The messages are shown on the notification panel and let shoppers instantly receive sale information and allow them to accept and add the offer to their cart. The solution offers a way to conduct context-aware interaction with customers and provide relevant information about the product and the brand.
Additionally, Sofbang’s Proximity Based Marketing solution accelerator enables retailers with the ability to improve the content that is sent to their customers the next time they are in the store by allowing you to identify behavioral buying habits which lead to better data of the customer.
The application delivers the following benefits:
- Offering highly targeted on-the-spot coupons and exclusive offers
- Connect with customers or potential customers when they are more likely making a purchase
- Friendly and engaging ways to market and sell to your customers
- Access to real-time analytics and insights on customer shopping behaviors that can help to better improve marketing and sales strategies.
- Market directly to your consumer at the right place, at the right time with highly appropriate and personalized notifications.