Proximity Based Marketing Solution Accelerator – A New Trend for Marketing Your Business

Proximity based marketing is a strategy deployed within a mobile application with the help of WiFi or beacons to communicate directly with your customer in a way that is timely, relevant and tailored to them. With the built-in ability to deliver appropriate and personalized mobile experiences, proximity marketing has seen widespread adoption and growth with both business and customers. Proximity marketing enables brands to communicate better with more highly targeted and personalized information towards the consumer.

With the advancement in technology, mobile devices have become the preferred way of accessing digital content. Businesses are constantly trying to find new and creative ways to engage with their customers – especially around consumer loyalty and improving customer satisfaction. However, they find that they lack the necessary resources to dedicate an elaborate marketing strategy targeted to their customers.

To connect successfully with their mobile consumers, retailers need an advanced solution. In my opinion, proximity based marketing is a clear answer.

The automation capabilities of beacon technology used in proximity marketing can lay the foundation for creating and executing an engagement strategy that sets a business apart from its competitors.

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Sofbang has utilized its cloud experience, creating our Proximity Based Marketing solution accelerator,  to deliver a mobile experience for businesses like retailers and hotels to notify guests or consumers about on-site promotions and events, restaurants for sending daily specials or coupons, and travel hubs providing maps, relevant information or display ads, etc. It allows you to connect with customers while they are near your business and encourages them to take action. Our easy- to-use solution accelerator appeals to, tech-savvy shoppers while improving the shopper experience, growing your core shopper base, and gaining insights on store performance.

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The Proximity Based Marketing solution accelerator provides retailers the ability to enhance a customer’s shopping experience by sending them personalized messages and rewards while they are shopping in the store. A customizable notification feature welcomes customers as they enter the store – via the app in their smartphone.  Its integration capabilities efficiently and securely interface with backend systems such as Oracle Data Cloud, BlueKai, Eloqua or other marketing analytics centric platforms. With the power of the Oracle Mobile Platform and the help of WiFi or Bluetooth beacons, it incorporates robust mechanisms for accepting data collection (e.g. when the consumer is physically in the store and which department they are in) We utilize Estimote beacons, being the preferred proximity marketing beacon of choice, which broadcast radio signals through built-in antennas that communicate with a customer’s mobile device. The mobile devices interpret the data that is contained in a customer’s ID, sensor readings, or URL addresses sent by the beacons to launch notifications. The messages are shown on the notification panel and let shoppers instantly receive sale information and allow them to accept and add the offer to their cart. The solution offers a way to conduct context-aware interaction with customers and provide relevant information about the product and the brand.

Additionally, Sofbang’s Proximity Based Marketing solution accelerator enables retailers with the ability to improve the content that is sent to their customers the next time they are in the store by allowing you to identify behavioral buying habits which lead to better data of the customer.

The application delivers the following benefits:

  • Offering highly targeted on-the-spot coupons and exclusive offers
  • Connect with customers or potential customers when they are more likely making a purchase
  • Friendly and engaging ways to market and sell to your customers
  • Access to real-time analytics and insights on customer shopping behaviors that can help to better improve marketing and sales strategies.
  • Market directly to your consumer at the right place, at the right time with highly appropriate and personalized notifications.

 

Enter the Oracle Forms Extreme Mobile Makeover Contest

In a world where everything is at the tip of your fingers, why are your enterprise systems glued to your desktop?  Imagine if you could access and operate your Oracle Forms/EBS Systems from any location.  What if your Oracle Forms system was so agile and easy to adapt, that any business function performed in Oracle Forms could be included in a mobile application? What would you include in your mobile strategy?

How about …

  • Doing time reporting directly from your mobile device
  • Managing work orders and entering follow up actions in the field
  • Performing onsite inspections
  • Generating revenue with point of sale solutions

…all without redeveloping your Oracle Forms/EBS systems.

Now is the chance to see for yourself!

By using our solution, we can expose existing Forms applications to mobile without writing one line of code. That’s right!  No code and no need for redevelopment or migration of Oracle Forms.

Not possible?

It is.  And to prove how easy it is, we are hosting an extreme makeover mobile use case competition with our contest partner AuraPlayer.  Together we will select three companies to showcase a business case that is currently a legacy to mobile challenge.  This summer, we will develop a prototype mobile application for each of the three finalists free of charge (trial software licenses included).  The finalists’ applications will be presented at Oracle OpenWorld in San Fransisco in September 2016.  Find the full details here.

Want to enter the contest and see your Oracle Forms application on a mobile device? All you have to do is complete this application before Monday, June 20, 2016. Three finalist will be selected to get a prototype of their app developed, and exposure of their creative mobile vision at Oracle OpenWorld.

In addition, one winning finalist will be selected to receive: A free Samsung 6S Edge+ 

Mobile Backend Platform to Improved Digital Experience and Increased Productivity

Recently, I attended a digital government summit and was particularly interested in the strategy being planned for moving the government information technology into the future. These were the key points that impacted me:

  • Mobility first
  • Reusability
  • Integration
  • Results in 75 days

This fits so well with Sofbang’s capabilities and experience. Use mobile backend platform to extend existing or new enterprise applications to improve user digital experience and work force productivity. By using a cloud platform as a service and Sofbang solution accelerators one can stand up a simple mobile solution in a short time frame and in a cost effective manner. The mobility platform provides a basis to achieve enhanced digital experience even for legacy systems and set the base for staged migration of the legacy systems in a least disruptive manner to the end user.

These are the key components of the mobile backend platform that can make that happen:

  • Use Service Oriented Architecture (SOA) concepts for data governance
  • Reusable interfaces to legacy and new enterprise applications
  • Easy to use work flow management (Business Process Management)
  • State of the art data security
  • Mobile synchronization for offline work activities
  • Uses native capabilities of mobile devices (Camera, GPS, etc.)
  • Push/Pull notification process (Alerts, etc.)

The Big Picture: The concept is to use a collection of cloud based platform services whether on premise or in the cloud such as Oracle’s PaaS offering. The platform has a variety of services that can be configured to provide end user applications that enhance the user experience. These services include but are not limited to security, database, integration, mobility, process, and analytics. Using the platform as an integrated set of services, that mobilized applications can be quickly developed to modernize and improve the end users digital experience.

 

Graphic Mobile Backend Platform to Improved Digital Experience and Increased Productivity

 

How it Works: There needs to be a mobile strategy. The idea for this strategy is to have a robust mobile backend platform where information can be exchanged, simple work flows implemented, user experience customized, security in place, and analytics available for analysis. Once an enterprise application interface using web services is in place, it can be reused by many smaller, user enhanced, mobilized applications. Interfaces between multiple enterprise applications can be combined to create seamless, simplified work flows with single sign on authentication. Work flows can be customized to specific users, designed to do the work in a manner that works best for them. Small, quickly developed and deployed, mobilized applications can be put in place with incremental improved functionality being released in an agile manner. By keeping customization in this mobile backend platform, new version releases of enterprise applications or migration to different enterprise applications can be done more quickly at a lower cost with minimal disruption to the end users.

Advantages: By implementing a mobile strategy utilizing a mobile backend platform, many business advantages can be achieved.

These are some of the key advantages:

  • Modernization of legacy systems
  • Cost savings when transitioning legacy systems are accepted with new systems
  • Rapid deployment of mobilized enhanced end user interfaces
  • Security as a practice built within the platform
  • Work flows bridging multiple enterprise applications customized to end user needs
  • Work performed on device of choice – desktop, laptop, tablet, or smart phone
  • Mobile synchronization for offline work activities
  • Use of native capabilities of mobile devices such as camera and GPS

For assistance with your mobile strategy and mobile backend platform, contact Sofbang LLC at info@sofbang.com, www.sofbang.com.

Accelerate Your Business – With Real Time Impact in the Field

In the past, a combination of physical time clocks, telephone applications and even manual paper-based processes were used by employee’s located offsite and by staff working different shifts for logging time or accomplishing employee self-service activities. This increased complexity has given organizations a reason to find a solution that will help improve their workflow.

With the increasing use of mobile devices and mobile applications, there has been a demand of mobile workforce openings for small and medium-sized businesses as they rely more and more on their fieldworkers to help them meet the day-to-day challenges and their customer’s ever-changing needs. Mobile Workforce Management is no longer discretional or confined to a handful of employee groups or those who work remotely, it’s expected, and all employees can benefit. For these reasons, Mobile Workforce Management (MWM) gained significant traction.

Mobile Workforce Management solutions provide some of the quickest benefits like:

  • Organizational Productivity: Mobile Workforce Management allows organizations to gain visibility of their employees’ activities and workflow by improving efficiency with clocked time entry, time spent on labor distribution, timesheet reviews, edits and submissions. It provides highly flexible scheduling engine.
  • Employee Satisfaction: Employees expect to be compensated for the hours they worked, and expect that each figure characterized on their paycheck is correct. MWM offers transparency that elevates customer satisfaction.
  • Improved Service Offerings: MWM helps improve an organizations service offering and enables easy assignments to third-party contractors to exactly where and when they’re needed. It improves the ease of collaborating with them with the use of contractor management tools and enables faster turnaround on service requests.

Considering the changing needs of organization and its employees, Sofbang created a Mobile Workforce Management solution to mobilize, dispatch and collaborate in realtime. We have utilized the top technology stack from Oracle for the development of workforce management application for creating and managing work orders and service request. Continue reading…