Sofbang Wins Prestigious 2015 Oracle Excellence Award for Specialized Partner of the Year: Mobility Solution – North America

Sofbang team with 2015 Oracle Excellence Award for Specialized Partner of the Year:

Oracle Recognizes Sofbang’s Expertise in Delivering Specialized Solutions

Oracle OpenWorld, San Francisco, CA, October 25, 2015 – Oracle today awarded Sofbang with its 2015 Oracle Excellence Award for Specialized Partner of the Year: Mobility Solution – North America. The award recognizes Sofbang for their commitment to deliver innovative, Specialized solutions and services based on Oracle software and hardware.

Oracle Specialized Partner Award 2015Sofbang was presented the 2015 Oracle Excellence Award for Specialized Partner of the Year: Mobility Solution – North America for demonstrating an outstanding and innovative solution based on Oracle products.

The Oracle Excellence Awards for Specialized Partner of the Year encourage innovation by Oracle PartnerNetwork (OPN) members, who use Oracle’s products and technology to create value for customers and generate new business potential.

“To us, building a mobile app is not a complete mobile approach” says Danny Asnani, Principal “A complete mobile approach is much more – it is about simplifying the end-user experience, extending backend applications and integrating them with vital business processes across various lines of businesses and applications.”

“Sofbang has demonstrated an outstanding level of innovation in delivering proven, Oracle-based Mobility solutions that can solve our joint customers’ most critical business challenges,” said Bill Swales, Group Vice President, North America Alliances and Channels Sales, Oracle. “We congratulate Sofbang in achieving the 2015 Oracle Excellence Award for Specialized Partner of the Year: Mobility Solution – North America. This achievement is a testament to their dedication to excellence and to providing customers mobile applications and a mobile approach that drives real business value and results.”

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The Oracle Cloud Platform: Truly Fast & Furious

2Fast2Believe it or not, there is an actual definition in the dictionary for the phrase Fast and Furious (F&F). It means, “Used about situations in which a lot of different things happen very fast, one after the other”.  While the Fast and the Furious movie franchise is full of action, the phrase is also appropriately suited for a day in the life of a Line of Business (LOB) Manager. In their line of work, a lot of different things happen very fast, one after the other. As we work with LOB Managers across industries, the common denominator is the need for more agility. They are often faced with factors that serve as a catalyst, changing the business needs and priorities of the LOB.

For example, let’s look at a COO of a large utility. He faces three regulatory changes, which will have a direct impact on his operations and customer base within a short span of four months. He is required to report on how he is addressing these changes, while ensuring that he is adhering to specific service level agreements (SLAs). A slip on SLAs and specific response to service requests will have a direct cost impact credited back to customers via his operational groups and subsidiaries. He initially looks to his CIO on how technology can help him address these regulatory changes. They review his needs and come up two process centric mobile applications extending and integrating to their backend ERP, billing, and customer applications. Incorporating these solutions will help the COO meet and track progress towards these regulatory changes.

However, the IT department is already at 115% capacity, based on current projects, resources and technology utilization. He’s given a lead-time of eight weeks for IT to begin work on his initiative, with an additional four weeks to setup the infrastructure. This timeline is not going to work for the COO, since he needs to be up and running within four months. The COO engages with Sofbang for a two-day health check, which defines a clear roadmap of how he can address his needs, leveraging the Oracle Cloud Platform. Sofbang then works with him to standup the two mobile applications, leveraging the Oracle Cloud Platform (specifically the Oracle Mobile Cloud Service, Process Cloud Service and Integration Cloud Service) to tie this to his enterprise backend applications. Let’s see how this happens.

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Mobile backend as a Service (MBaaS) – Why do we need it?

Today we live in a society that is dominated by mobile devices and is shaping the way people interact with the world around them. Mobility is creating new challenges for enterprises while opening new doors to engage with employees and customers. In 2014, mobile phones outnumbered people. If we add tablets and the growing number of smart wearable’s to the number, it becomes obvious why business are struggling to develop applications to meet the growing demand of their employees and customers. People are interacting with applications like never before, accessing them via web, desktop, tablet, smartphones and smart watches and creating engaging user experiences across hundreds of different devices is no easy task.

MBaaS significantly reduces the amount of time and energy required to launch enterprise mobile initiatives by simplifying the process of backend integration. With MBaaS, developers can easily connect to multiple data sources and focus more on front-end creativity, giving them a flexibility that allows for true innovation. Also known as Mobile Backend as a Service, BaaS or MBaaS, Backend as a Service is a way for developers to link to back-end cloud-based storage, most often for push notifications, data storage, file storage, messaging queues, monitoring and configuration, and social integration. BaaS as an alternative to traditional development, bringing more services to your customers in a quick mobile format.



Key Considerations

  • Enterprise Integration – Mobile strategy requires you to develop “composite” apps that are connected to several existing IT systems, databases and other enterprise applications.
  • Push Notifications – Also there are needs to augment the apps with service capabilities such as Push Notifications, SMS, or perhaps trigger a custom web service, MBaaS platform should provide a powerful extension framework that can optionally be added to your app and configured for multi-channel notifications.
  • Social Integration – A platform to integrate with Social communication channels like Twitter, Google and LinkedIn.
  • Mobile Analytics – Mobile analytics to provide an insights app performance metrics and everything your users are doing. It helps track your user behavior campaigns and tie them back to analytics to maximize ROI.
  • Management – A mobile administrator to provide a way to manage and administer the mobile apps. It focusses on which focus on device activation, enrollment and provisioning, mobile application managers focus on software delivery, licensing, configuration, maintenance, usage tracking and policy enforcement.
  • Mobile Security – It is a must have requirement these days considering the enterprise data and apps gets used. You need a way to leverage the same identity of the employee on the provision identity of the user on the mobile app platform. MBaaS platform should allow the way to control and protect the identity of users and mobile devices, apps, and data, locate the devices in case if it’s stolen. It also provides the capability to wipe the secure data / apps in case of theft.

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A Mobile Business Solution Is Not Just a Mobile Application

These days we have a mobile workforce, mobile clientele and mobile business partners. Everyone is looking for a mobile application. As a business manager, what I want are mobile business solutions. Yes, maybe mobile applications are a part of the solution, but they may not meet the needs of a mobile business solution. When it comes to mobile, a total business solution needs to address these key questions:

  • Is my solution simple and easy to use on my mobile device?
  • Does it use my mobile limited screen view efficiently?
  • Is it structured to take me from beginning to end of the workflow without going from one application to another?
  • Are data fields pre-populated to minimize data entry?
  • Can I use my mobile business solution when I am not connected to the Internet?
  • Does it allow me to use the native capability of my mobile device (Camera, GPS, etc.)?
  • Is the data secure both on my mobile device and during data exchange?

To address these questions consistently for all of my mobile business solutions, my organization needs to have an enterprise mobile strategy. It is not enough to simply take my enterprise applications and expose them on a mobile web browser using responsive design. In some cases, this may be okay, but in many cases it falls short of the total mobile business solution needs. Here is what an enterprise mobile strategy should answer from the previous questions:

  • Keep it simple, to the point, with only information needed, when it is needed.
  • Use mobile design techniques that optimize screen viewing real estate.
  • Design for enterprise integration to seamlessly flow between the main business applications.
  • Prepopulate data fields to minimize data entry.
  • Use native memory storage to keep key information and allow for data synchronization.
  • Take advantage of mobile capabilities such as camera and GPS.
  • Use a mobile platform that has the inherent security built in and know how to configure it properly.

As an Oracle Platinum Partner, Sofbang knows how to address each of these areas and can help you in devising an enterprise mobile strategy that can meet your mobile business solution needs. Check out the Sofbang Mobile Needs Assessment to help you put in place an enterprise mobile strategy that will meet the needs of your mobile business solutions.

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Sofbang recognized by CIO Review as one of the 20 Most Promising Campus Technology Providers of 2014

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Selected by a panel of experts and members of CIO Review’s editorial board to recognize and promote technology entrepreneurship in education, Sofbang has been named one of the 20 Most Promising Campus Technology Providers. Featured in the Campus Technology Special Edition of CIO Review, Sofbang was recognized for its innovative solutions addressing the need of a platform that facilitates a seamless digital exchange of information across different departments and users.

The education industry is rapidly making technological advancements transforming the way students, faculty and administration interact, increasing the need for the conventional systems to integrate with a unified digital solution. As an Oracle Platinum Partner, Sofbang provides digital, mobile and cloud-based solutions tailored to meet the growing needs within the education industry. Sofbang’s understands the everyday challenges of various lines of businesses having to exchange information and streamline processes within the education domain. Sofbang’s Designed for Change methodology breaks down large complex ERPs and Student Information Systems (SIS) into a simplified integrated user experience that adjust and grow as the needs grow.

With 15 years of experience in Oracle Fusion Middleware, Mobile and Cloud implementations, Sofbang has been enriching the standards of the education system, becoming the preferred partner of choice for providing a unified digital experience for the education industry. Building its solutions around a unified digital experience, providing secure portals, integrated mobility and on-premise with cloud integration solutions, enables staff, users, partners and suppliers to stay connected throughout an organization’s network.

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