Sofbang Achieves Oracle PartnerNetwork Specialization for Oracle Mobile Cloud Service

Sofbang is excited to announce that we are one of the first companies globally to achieve OPN Specialized Status for Oracle Mobile Cloud Service!

Oracle Cloud is the industry’s broadest and most integrated public cloud, offering a complete range of services across SaaS, PaaS, and IaaS. It supports new cloud environments, existing ones, and hybrid, and all workloads, developers, and data.  The Oracle Cloud delivers nearly 1,000 SaaS applications and 50 enterprise-class PaaS and IaaS services to customers in more than 195 countries around the world and supports 55 billion transactions each day.

Sofbang continues to make significant investments in the Oracle Cloud Platform ensuring that its comprehensive end-to-end solutions extend and integrate on-premise and SaaS applications.  In addition, Sofbang has its own Oracle Cloud Solutions Center of Excellence, which streamlines its ability to streamline operations, run customer proofs of concept and develop relevant industry solution accelerators built on the Oracle Cloud Platform. Sofbang’s solutions accelerators include Licensing and Permitting, Mobile Contracts Management, Mobile Workforce Management and Proximity Based Marketing, built and designed with a scalable architecture that grows and evolves as business needs change. Sofbang’s solutions accelerators are available for download on the Oracle Cloud Marketplace, Apple Store and Google Play, and leverage best practices and open standards.

“As a system integration partner with an Oracle Cloud designation and distinguished recipient of the Oracle Mobile Partner of the Year award in 2015, Sofbang continues to demonstrate an industry-leading commitment to helping our joint customers leverage Oracle’s Integrated Cloud,” says Valerie Singer, Vice President, North America Cloud Strategy and Sales at Oracle.  “We congratulate Sofbang on its achievement in attaining OPN Specialized status for Oracle Mobile Cloud Service.”

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Featured in Forbes: Four Ways Cloud Is Paving The Way To More-Profitable Highway Construction

Road construction is a low-margin business with a seemingly low barrier to entry—get a paver and a dump truck, and go bid on jobs. In reality, its best practitioners, like Rogers Group based in Nashville, Tennessee, are learning to run their roadway projects with data-driven efficiency.

Rogers Group is a prime example of what the Harvard Business Review calls digital business becoming business as usual. Indeed, Rogers Group is not changing the way it builds its roads; the firm is simply using available cloud services to grease the wheels of information as it moves through the business.

“The end goal is to complete every job within its estimated framework,” says Kim Lockhart, the applications development manager for Rogers Group. To that end, Rogers Group is using Oracle Mobile Cloud Service to open a new connection between the company’s ERP system and the people who make the job run: the job foreman on location, the construction manager, and the job estimator—with opportunities for analysis at every stop along the way… read full article

 

Native vs. Hybrid – Which Approach to Use?

With the widespread use of mobile devices, mobile application development is on the rise and becoming more and more advanced. While developing a mobile application can be exciting, it can be a bit confusing if you’re trying to decide which type of application development approach – native or hybrid –  is better.

What are the differences between a native and hybrid app?

When we talk about developing native applications, it means developing an application using native platform languages like Java for Android,  Objective-C for Apple iOS, or Visual C++ for Microsoft Windows.

The main advantage of native applications is that they offer their own standardized SDK, development tools and interface elements which make them fast, reliable and user-friendly. These apps give the best performance when compiled into machine code (Dalvik Bytecode under Android –the basic language that mobile OS understands). Also, native applications offer a variety of functionalities that include multi-touch support, full access to phone hardware, fast and fluid animations, and the latest APIs.

In sum, the native applications approach helps develop an application that is customizable.

Hybrid applications can best be described as web applications (or web pages) that are hosted inside the native application browser, such as WebView in Android and UIWebView in iOS.

Hybrid apps are developed using cross-compatible web technologies such as HTML5, CSS3, and JavaScript, then wrapped in a native application using a framework like Apache Cordova.  Apache Cordova provides built-in plugins that allow you build an application for more than one platform by just adding a small native code. The native code lets you use the functionality of device hardware such as the camera, Bluetooth, GPS and more.

Hybrid application development is faster, simpler, and more rapid. These applications are easier to maintain and the platforms can be changed anytime.

Native and Hybrid App differentiators

So what is the answer?

Native and hybrid application frameworks fulfill developer and user needs and preferences, though none of them can be thought of as a perfect solution.

Native applications provide many options for each platform (Android or iOS) has their own unique classes and functions. While designing something as simple as a header you can go through hundreds of changes which increase user interaction with the application. The native application offers fast, reliable and responsive experience.

While developing a hybrid application is just like developing a web page. You only have to create HTML pages, design with CSS, script local files using JavaScript, wrap them in a native web view with Cordova and finally test them in your browser.  Now this simple, effective, user-friendly, and secure hybrid application is ready.

Choice generally depends on budget, timescale, and requirements.

At Sofbang, we prefer the hybrid application development approach because the native application development can be time-consuming. For each platform, the same code has to be rewritten and cannot be shared easily. This process can be relatively long for complex applications. On the other hand, you can customize and add functionality from time to time and all these changes will automatically reflect on every platform, hybrid applications are built on one single base.

7 Ideas to Help You Develop Your Mobile Strategy

Smartphones and tablets are now being sold at a higher rate than PC’s and over 50% of all internet traffic is from a handheld device. Forbes estimates that by 2017 the sales of tablet/smartphones will outsell PCs by a 9 to 1 rate. Developing a mobile strategy is becoming more important than ever and, is no easy feat. It’s something you want to get right the first time-as missteps will cost you time, money and potential customers.

Here are some ideas on how to do it right the first time:

Determine Your Mobile Goals

Ask yourself the most important question of all: What do you want from your mobile strategy? The most important question is understanding what you want from your mobile strategy. Are you trying to increase customer awareness, generate revenue, or increase loyalty? How does this mesh with your social media strategy? Make sure you have defined very specific goals for the applications. But answering this you will have an understanding of what you want and expect from your mobile strategy.

Identifying Target Audience and Needs

Who is your target audience? Take time to consider your specific audience, and make sure you will be providing them with what they want. Whether it’s internal users or external customers, different groups have different needs and requirements from a mobile solution. Don’t assume you know what they want- ask them.

Thoroughly brainstorm use cases

Once you have an idea of what your target audience wants, it’s time to create multiple scenarios by brainstorming with your team to capture all uses for the application. Invite and encourage others within your organization to develop their own usage for the mobile solution. In this manner, you will increase utilization and value within your organization for the mobile application(s).

Gain organizational consensus

Build a great case for the project by involving various levels of the organization: influencers, specifiers, funding managers and senior management. By being inclusive you will understand any objections and be able to work through them. This should make getting any necessary approval and funding an easier effort.

Ensure its secure

Data needs to be secured across devices, clouds and networks. Data should flow seamlessly between your corporation’s data center, cloud and mobile devices. Spend as much time ensuring the mobile applications and infrastructure is secure as you do with an other system in your organization

Define the owner

In the past, it was just assumed that IT would own total responsibility for the applications and system. Today’s more modern strategy is that IT should maintain the system and the line of business maintain the content.

Measure the Return on Investment

A mobile application should have a measurable ROI. Measure your investment and have metrics as a major component of your mobile application strategy. You should have a plan to show your company all the ways the mobile application will save money, resources and improve efficiencies.

Remember that a mobile application is not a mobile strategy. Sofbang has demonstrated an outstanding level of innovation in delivering proven, mobile solutions that can solve customer’s most critical business challenges. Contact one of our experts to learn more on how Sofbang can help your company establish a mobile strategy that can drive real business value with results.