7 Ideas to Help You Develop Your Mobile Strategy

Smartphones and tablets are now being sold at a higher rate than PC’s and over 50% of all internet traffic is from a handheld device. Forbes estimates that by 2017 the sales of tablet/smartphones will outsell PCs by a 9 to 1 rate. Developing a mobile strategy is becoming more important than ever and, is no easy feat. It’s something you want to get right the first time-as missteps will cost you time, money and potential customers.

Here are some ideas on how to do it right the first time:

Determine Your Mobile Goals

Ask yourself the most important question of all: What do you want from your mobile strategy? The most important question is understanding what you want from your mobile strategy. Are you trying to increase customer awareness, generate revenue, or increase loyalty? How does this mesh with your social media strategy? Make sure you have defined very specific goals for the applications. But answering this you will have an understanding of what you want and expect from your mobile strategy.

Identifying Target Audience and Needs

Who is your target audience? Take time to consider your specific audience, and make sure you will be providing them with what they want. Whether it’s internal users or external customers, different groups have different needs and requirements from a mobile solution. Don’t assume you know what they want- ask them.

Thoroughly brainstorm use cases

Once you have an idea of what your target audience wants, it’s time to create multiple scenarios by brainstorming with your team to capture all uses for the application. Invite and encourage others within your organization to develop their own usage for the mobile solution. In this manner, you will increase utilization and value within your organization for the mobile application(s).

Gain organizational consensus

Build a great case for the project by involving various levels of the organization: influencers, specifiers, funding managers and senior management. By being inclusive you will understand any objections and be able to work through them. This should make getting any necessary approval and funding an easier effort.

Ensure its secure

Data needs to be secured across devices, clouds and networks. Data should flow seamlessly between your corporation’s data center, cloud and mobile devices. Spend as much time ensuring the mobile applications and infrastructure is secure as you do with an other system in your organization

Define the owner

In the past, it was just assumed that IT would own total responsibility for the applications and system. Today’s more modern strategy is that IT should maintain the system and the line of business maintain the content.

Measure the Return on Investment

A mobile application should have a measurable ROI. Measure your investment and have metrics as a major component of your mobile application strategy. You should have a plan to show your company all the ways the mobile application will save money, resources and improve efficiencies.

Remember that a mobile application is not a mobile strategy. Sofbang has demonstrated an outstanding level of innovation in delivering proven, mobile solutions that can solve customer’s most critical business challenges. Contact one of our experts to learn more on how Sofbang can help your company establish a mobile strategy that can drive real business value with results.

The Evolution Mobility: From Bricks to Brains

On Sunday, we were awarded the Oracle Excellence Award for Specialized Partner of the Year – North America in Mobility. To be recognized by Oracle for our achievements in mobility is a huge accomplishment and highlights our strong focus on  Oracle Mobile Cloud Service, we are honored to be recognized for our expertise and knowledge of Oracle technologies.

Sofbang team with 2015 Oracle Excellence Award for Specialized Partner of the Year

Sofbang team with 2015 Oracle Excellence Award for Specialized Partner of the Year

Research shows that mobile apps are growing at a rate of 29.8% a year and the number of mobile users currently using apps will climb to 4.4 billion by 2017, with that growth users are expecting to be able to switch among desktops, tablets and smartphones anywhere anytime. In order to understand how we got to where we are today, lets take a look at just how far the mobile technology has come over the last 50 years. Continue reading…

Serve, Innovate and Save

Serve, Innovate and Save

More than ever, CIOs are posed with critical challenges that will shape the future of their IT department and how they service their enterprise. It is important to not only effectively orchestrate people, process and technology, but to serve as a catalyst for your business, empowering stakeholders, while reducing the overall IT budget. The need is simple, but daunting: Enhance Service, Continuously Innovate & Save Costs

With these pressures, IT departments are forced to evaluate their vision and mission and assess how they manage ongoing operations, SLAs, LOB project requests, support contracts and much more. As business needs rapidly evolve it is vital that IT not only responds to those ever changing needs, but plays a proactive role to serve, innovate and save on the bottomline.

Continue reading…