Smartphones and tablets are now being sold at a higher rate than PC’s and over 50% of all internet traffic is from a handheld device. Forbes estimates that by 2017 the sales of tablet/smartphones will outsell PCs by a 9 to 1 rate. Developing a mobile strategy is becoming more important than ever and, is no easy feat. It’s something you want to get right the first time-as missteps will cost you time, money and potential customers.
Here are some ideas on how to do it right the first time:
Determine Your Mobile Goals
Ask yourself the most important question of all: What do you want from your mobile strategy? The most important question is understanding what you want from your mobile strategy. Are you trying to increase customer awareness, generate revenue, or increase loyalty? How does this mesh with your social media strategy? Make sure you have defined very specific goals for the applications. But answering this you will have an understanding of what you want and expect from your mobile strategy.
Identifying Target Audience and Needs
Who is your target audience? Take time to consider your specific audience, and make sure you will be providing them with what they want. Whether it’s internal users or external customers, different groups have different needs and requirements from a mobile solution. Don’t assume you know what they want- ask them.
Thoroughly brainstorm use cases
Once you have an idea of what your target audience wants, it’s time to create multiple scenarios by brainstorming with your team to capture all uses for the application. Invite and encourage others within your organization to develop their own usage for the mobile solution. In this manner, you will increase utilization and value within your organization for the mobile application(s).
Gain organizational consensus
Build a great case for the project by involving various levels of the organization: influencers, specifiers, funding managers and senior management. By being inclusive you will understand any objections and be able to work through them. This should make getting any necessary approval and funding an easier effort.
Ensure its secure
Data needs to be secured across devices, clouds and networks. Data should flow seamlessly between your corporation’s data center, cloud and mobile devices. Spend as much time ensuring the mobile applications and infrastructure is secure as you do with an other system in your organization
Define the owner
In the past, it was just assumed that IT would own total responsibility for the applications and system. Today’s more modern strategy is that IT should maintain the system and the line of business maintain the content.
Measure the Return on Investment
A mobile application should have a measurable ROI. Measure your investment and have metrics as a major component of your mobile application strategy. You should have a plan to show your company all the ways the mobile application will save money, resources and improve efficiencies.
Remember that a mobile application is not a mobile strategy. Sofbang has demonstrated an outstanding level of innovation in delivering proven, mobile solutions that can solve customer’s most critical business challenges. Contact one of our experts to learn more on how Sofbang can help your company establish a mobile strategy that can drive real business value with results.