Proximity Based Marketing Solution Accelerator – A New Trend for Marketing Your Business


Proximity based marketing is a strategy deployed within a mobile application with the help of WiFi or beacons to communicate directly with your customer in a way that is timely, relevant and tailored to them. With the built-in ability to deliver appropriate and personalized mobile experiences, proximity marketing has seen widespread adoption and growth with both business and customers. Proximity marketing enables brands to communicate better with more highly targeted and personalized information towards the consumer.

With the advancement in technology, mobile devices have become the preferred way of accessing digital content. Businesses are constantly trying to find new and creative ways to engage with their customers – especially around consumer loyalty and improving customer satisfaction. However, they find that they lack the necessary resources to dedicate an elaborate marketing strategy targeted to their customers.

To connect successfully with their mobile consumers, retailers need an advanced solution. In my opinion, proximity based marketing is a clear answer.

The automation capabilities of beacon technology used in proximity marketing can lay the foundation for creating and executing an engagement strategy that sets a business apart from its competitors.


Sofbang has utilized its cloud experience, creating our Proximity Based Marketing solution accelerator,  to deliver a mobile experience for businesses like retailers and hotels to notify guests or consumers about on-site promotions and events, restaurants for sending daily specials or coupons, and travel hubs providing maps, relevant information or display ads, etc. It allows you to connect with customers while they are near your business and encourages them to take action. Our easy- to-use solution accelerator appeals to, tech-savvy shoppers while improving the shopper experience, growing your core shopper base, and gaining insights on store performance.


The Proximity Based Marketing solution accelerator provides retailers the ability to enhance a customer’s shopping experience by sending them personalized messages and rewards while they are shopping in the store. A customizable notification feature welcomes customers as they enter the store – via the app in their smartphone.  Its integration capabilities efficiently and securely interface with backend systems such as Oracle Data Cloud, BlueKai, Eloqua or other marketing analytics centric platforms. With the power of the Oracle Mobile Platform and the help of WiFi or Bluetooth beacons, it incorporates robust mechanisms for accepting data collection (e.g. when the consumer is physically in the store and which department they are in) We utilize Estimote beacons, being the preferred proximity marketing beacon of choice, which broadcast radio signals through built-in antennas that communicate with a customer’s mobile device. The mobile devices interpret the data that is contained in a customer’s ID, sensor readings, or URL addresses sent by the beacons to launch notifications. The messages are shown on the notification panel and let shoppers instantly receive sale information and allow them to accept and add the offer to their cart. The solution offers a way to conduct context-aware interaction with customers and provide relevant information about the product and the brand.

Additionally, Sofbang’s Proximity Based Marketing solution accelerator enables retailers with the ability to improve the content that is sent to their customers the next time they are in the store by allowing you to identify behavioral buying habits which lead to better data of the customer.

The application delivers the following benefits:

  • Offering highly targeted on-the-spot coupons and exclusive offers
  • Connect with customers or potential customers when they are more likely making a purchase
  • Friendly and engaging ways to market and sell to your customers
  • Access to real-time analytics and insights on customer shopping behaviors that can help to better improve marketing and sales strategies.
  • Market directly to your consumer at the right place, at the right time with highly appropriate and personalized notifications.


Manual vs. Automation – Let the Battle Begin


Testing is like a stage production showcasing the standard of work for an organization in the market. It is a vast, and generally overlooked, part of the software development process which can be considered  a change agent who highlights risk early to provide efficiencies in the way that we develop and deploy our software. It is broadly categorized into two methods: Manual and Automated Testing.

With more organizations understanding the essential role testing plays in quality software production, they are still discovering the best way to examine the quality of their software.

So what is the difference between Manual and Automated Testing?

Both manual testing and automation have their own benefits and setbacks and its worth knowing when to use which type of an improved outcome.

Manual testing reflects its definition and usage.  Testing is conducted by humans while with automation, the tester needs the support of tools to perform the tests. Both the methods cover all testing methods like black box, white box, load testing, etc. Among these methods, some case better performed manually while others work best in automation, it all depends on the situation or the requirement of the software. Trends show that organizations are keeping eye on automation but that doesn’t mean manual is going anywhere anytime soon.


Let’s take a look at the pros and cons  each:

Automation Testing Track up’s

Automation has advantages over manual in that it is fast test execution reliable, repeatable, and programmable etc. In automated testing, test execution speed is faster – like a racing car – which reduces manpower, time, and efforts deployed during the testing process. It also plays an important role in long-term projects and is suitable for regression testing purposes. Let’s use the example of filling in the same registration forms manually and repeatedly. In different cycles or iterations, this becomes inefficient since manual testing does not offer code reusability. Thus, the complete code needs to be re-written in the case of a change in resources. If we compare this with automation, any team member can use the test case anytime. Additionally, the cost of tools with fewer resources is less expensive than having a large team for the manual testing process required to complete the same tasks. The aspect of automation is not just to reduce testing, but it’s also productive and results-oriented.

Manual Testing Track up’s

So does this mean the end of manual testing? Does it have a future?

There are still stacks of technologies which require manual testing where automation fails. Applications which are based on touch technologies, such as Kindle, iPad, Tablets etc. still require manual testing. GUI testing proves manual testing is preferable over automation. In the GUI, layout changes are difficult to test through automation because when you playback the recorded scripts any gestures or buttons which were available at the time of recording that were not found may cause the test scripts to not function properly. Also, with manual testing, a person can perform random testing that allows for the finding possible bugs.

Below is a chart of the differences.

Manual Testing

Automation Testing

Test run by a person Test runs through tools
The initial phase of testing without it automation would not possible Continuous part of manual testing
All the STLC phases like test planning, Executions, bug tracking, etc. is done successfully by human Hands In automation, we can do using various open source and licensed tools like Bugzilla, HP ALM, JIRA, etc.
Lower cost Higher cost
Time-consuming Takes less time
Difficult to do regression testing Regression testing simple with the help
of tools
More resources required to execute
test cases manually
Need fewer resources as testing is
done with the help of tools
Random testing can be performed to
track bugs
Can only test according to automated scripts
No programming skills are required –
a non-technical person can also do
manual testing
Programming skills are needed. Testers can program the complex tests to find
the bugs
Considered to be less reliable Considered to be more reliable
Low accuracy results High accuracy results
Difficult to do non-functional tests in manual testing Non-functional tests are effortless with
the help of tools


Who wins the battle?

So which is better Manual or Automation? They both have their benefits, so it depends on what testing approach is the best for the situation. Choosing the right approach gives you the right direction to achieve your goals as well as saving you time, result and efforts. The entire outcome of these tests comes when the right type of testing is applied in the right environment. Both testing approaches have their own benefits and drawbacks, but for software testing quality, you need to utilize both methods sensibly.


Enter the Oracle Forms Extreme Mobile Makeover Contest

Anywhere, Anytime

In a world where everything is at the tip of your fingers, why are your enterprise systems glued to your desktop?  Imagine if you could access and operate your Oracle Forms/EBS Systems from any location.  What if your Oracle Forms system was so agile and easy to adapt, that any business function performed in Oracle Forms could be included in a mobile application? What would you include in your mobile strategy?

How about …

  • Doing time reporting directly from your mobile device
  • Managing work orders and entering follow up actions in the field
  • Performing onsite inspections
  • Generating revenue with point of sale solutions

…all without redeveloping your Oracle Forms/EBS systems.

Now is the chance to see for yourself!

By using our solution, we can expose existing Forms applications to mobile without writing one line of code. That’s right!  No code and no need for redevelopment or migration of Oracle Forms.

Not possible?

It is.  And to prove how easy it is, we are hosting an extreme makeover mobile use case competition with our contest partner AuraPlayer.  Together we will select three companies to showcase a business case that is currently a legacy to mobile challenge.  This summer, we will develop a prototype mobile application for each of the three finalists free of charge (trial software licenses included).  The finalists’ applications will be presented at Oracle OpenWorld in San Fransisco in September 2016.  Find the full details here.

Want to enter the contest and see your Oracle Forms application on a mobile device? All you have to do is complete this application before Monday, June 20, 2016. Three finalist will be selected to get a prototype of their app developed, and exposure of their creative mobile vision at Oracle OpenWorld.

In addition, one winning finalist will be selected to receive: A free Samsung 6S Edge+ 

Sofbang Tech Team Tips Series: Configuring Database Cloud (DbaaS) with Java Cloud for Application Deployment

Screen Shot 2016-05-02 at 15.52.45

In this post of Tech Team Tips Series, I am going to show how to migrate existing ADF web application deployed on-premise WebLogic 12c to Oracle Java Cloud Service.

I will use an existing WebLogic 12c ADF sample web application for migration. Before deploying the application, it is essential to configure these important steps:

Create Schema in Database Cloud (DbaaS)

Configure Data source in JCS

I encountered few slips while configuring these pre-requisites at first time. The following is what I encountered and how you can avoid and/or troubleshoot these slips:

1. Schema Creation through SQL Developer:

a. The “ORA–65096” error:

SQL Error: ORA–65096: invalid common user or role name

The Cause: An attempt was made to create a common user or role with a name that was not valid for common users or roles. In addition to the usual rules for user and role names, common user and role names must start with C## or c## and consist only of ASCII characters.

b. The “ORA–6048” error:

 SQL Error: ORA–65048: error encountered when processing the current DDL statement in pluggable database PDB1
 ORA–01955: DEFAULT ROLE ‘CONNECT’ not granted to user
 65048.00000 - “error encountered when processing the current DDL statement in pluggable database %s”

The Cause: An error was encountered when executing a statement in one of the pluggable databases.

2. JNDI Creation Error from JCS WebLogic console.
a. Connection test failed. Error ORA–01045.

Error ORA–01045: User C##TEST lacks CREATE SESSION privilege; logon denied

b. Connection test failed. Error ORA–01017:

Error ORA–01017: invalid username/password; logon denied

Don’t worry about these errors, just follow the steps below to configure your cloud environment properly for smooth running.

Continue reading…

State & Local: Licensing and Permitting – A Streamlined Solution in Oracle PaaS


Licensing and permitting is a vital line of business to all state and local public sector entities throughout the world. Whether it is a business license, driver’s license, vehicle residential permit or any other license or permit, public sector departments have mastered the process of issuing, managing and tracking licenses specific to their domain. While the current processes may be down to a science, state and local organizations continue to deal with critical challenges of having to constantly do more with less.

Organizations are looking to modernize, consolidate or retire antiquated systems that are manual, paper intensive and require redundant, repetitive data entry. Our latest whitepaper dives deeper into the complexities associated with these challenges and provides a fresh perspective, along with best practices to streamline the licensing and permitting functions within an enterprise.

Read the whitepaper(PDF): State & Local: Licensing and Permitting

Samsung and Oracle Providing the Engine for Enterprises to Mobilize their Business in the Cloud

Sofbang Samsung App

Two leaders in enterprise technology are providing customers the tools that accelerate development and delivery of mobile solutions

Samsung and Oracle are making it easier for enterprises to embrace today’s modern work setting and take their business to the cloud. The two innovation leaders are partnering to give developers and solution providers the advanced tools to create and deliver mobile apps and enterprise solutions. The collaborative effort will let professionals gain a new level of mobile functionality for ultimate engagement and productivity.

Samsung and Oracle are working closely with select systems integrators, like Sofbang to help customers across all industries leverage their existing legacy systems and take advantage of the benefits of mobile and cloud, modernizing their IT infrastructure, empowering users and realizing greater cost efficiencies. The companies are also working together on an expanded set of Apache Cordova plug-ins and code samples to help customers modernize their enterprise applications with rich mobile user experiences. This brings together the market-leading strength of each company – Oracle’s exceptional enterprise software and Samsung’s elite device features.

Samsung and Oracle have worked with a number of systems integrators to foster creation of innovative mobile and Internet of Things enterprise solutions. Sofbang’s contracts management solution, which was developed to allow comprehensive management and approval of contracts through rich notifications on Samsung Gear S wearables and secured by Samsung’s KNOX mobile security platform will be showcased at Mobile World Congress in Barcelona, February 22-26th.

“In today’s mobile environment, it is critical that businesses deploy a mobile-first strategy to maintain success and accomplish growth,” said Young Kim, Vice President, Enterprise Business Team at Samsung Electronics. “Samsung and Oracle are not only helping customers through mobility but also enabling developers and solution providers to create next generation mobile applications and services that are driving a new frontier of productivity.”

Sofbang’s Contracts Management Mobile App that leverages the Oracle Mobile Cloud Service will also be on display at Mobile World Congress, including industry-specific solutions from both Oracle and Samsung. Samsung will be located at Booth 6A30 in Hall 6, with Oracle at Booth 3B20 Hall 3.

Mobile Backend Platform to Improved Digital Experience and Increased Productivity

Recently, I attended a digital government summit and was particularly interested in the strategy being planned for moving the government information technology into the future. These were the key points that impacted me:

  • Mobility first
  • Reusability
  • Integration
  • Results in 75 days

This fits so well with Sofbang’s capabilities and experience. Use mobile backend platform to extend existing or new enterprise applications to improve user digital experience and work force productivity. By using a cloud platform as a service and Sofbang solution accelerators one can stand up a simple mobile solution in a short time frame and in a cost effective manner. The mobility platform provides a basis to achieve enhanced digital experience even for legacy systems and set the base for staged migration of the legacy systems in a least disruptive manner to the end user.

These are the key components of the mobile backend platform that can make that happen:

  • Use Service Oriented Architecture (SOA) concepts for data governance
  • Reusable interfaces to legacy and new enterprise applications
  • Easy to use work flow management (Business Process Management)
  • State of the art data security
  • Mobile synchronization for offline work activities
  • Uses native capabilities of mobile devices (Camera, GPS, etc.)
  • Push/Pull notification process (Alerts, etc.)

The Big Picture: The concept is to use a collection of cloud based platform services whether on premise or in the cloud such as Oracle’s PaaS offering. The platform has a variety of services that can be configured to provide end user applications that enhance the user experience. These services include but are not limited to security, database, integration, mobility, process, and analytics. Using the platform as an integrated set of services, that mobilized applications can be quickly developed to modernize and improve the end users digital experience.


Graphic Mobile Backend Platform to Improved Digital Experience and Increased Productivity


How it Works: There needs to be a mobile strategy. The idea for this strategy is to have a robust mobile backend platform where information can be exchanged, simple work flows implemented, user experience customized, security in place, and analytics available for analysis. Once an enterprise application interface using web services is in place, it can be reused by many smaller, user enhanced, mobilized applications. Interfaces between multiple enterprise applications can be combined to create seamless, simplified work flows with single sign on authentication. Work flows can be customized to specific users, designed to do the work in a manner that works best for them. Small, quickly developed and deployed, mobilized applications can be put in place with incremental improved functionality being released in an agile manner. By keeping customization in this mobile backend platform, new version releases of enterprise applications or migration to different enterprise applications can be done more quickly at a lower cost with minimal disruption to the end users.

Advantages: By implementing a mobile strategy utilizing a mobile backend platform, many business advantages can be achieved.

These are some of the key advantages:

  • Modernization of legacy systems
  • Cost savings when transitioning legacy systems are accepted with new systems
  • Rapid deployment of mobilized enhanced end user interfaces
  • Security as a practice built within the platform
  • Work flows bridging multiple enterprise applications customized to end user needs
  • Work performed on device of choice – desktop, laptop, tablet, or smart phone
  • Mobile synchronization for offline work activities
  • Use of native capabilities of mobile devices such as camera and GPS

For assistance with your mobile strategy and mobile backend platform, contact Sofbang LLC at,

Accelerate Your Business – With Real Time Impact in the Field


In the past, a combination of physical time clocks, telephone applications and even manual paper-based processes were used by employee’s located offsite and by staff working different shifts for logging time or accomplishing employee self-service activities. This increased complexity has given organizations a reason to find a solution that will help improve their workflow.

With the increasing use of mobile devices and mobile applications, there has been a demand of mobile workforce openings for small and medium-sized businesses as they rely more and more on their fieldworkers to help them meet the day-to-day challenges and their customer’s ever-changing needs. Mobile Workforce Management is no longer discretional or confined to a handful of employee groups or those who work remotely, it’s expected, and all employees can benefit. For these reasons, Mobile Workforce Management (MWM) gained significant traction.

Mobile Workforce Management solutions provide some of the quickest benefits like:

  • Organizational Productivity: Mobile Workforce Management allows organizations to gain visibility of their employees’ activities and workflow by improving efficiency with clocked time entry, time spent on labor distribution, timesheet reviews, edits and submissions. It provides highly flexible scheduling engine.
  • Employee Satisfaction: Employees expect to be compensated for the hours they worked, and expect that each figure characterized on their paycheck is correct. MWM offers transparency that elevates customer satisfaction.
  • Improved Service Offerings: MWM helps improve an organizations service offering and enables easy assignments to third-party contractors to exactly where and when they’re needed. It improves the ease of collaborating with them with the use of contractor management tools and enables faster turnaround on service requests.

Considering the changing needs of organization and its employees, Sofbang created a Mobile Workforce Management solution to mobilize, dispatch and collaborate in realtime. We have utilized the top technology stack from Oracle for the development of workforce management application for creating and managing work orders and service request. Continue reading…

Sofbang Recognized as One of the 100 Most Promising Oracle Solution Providers 2015 by CIO Review


With Oracle intent on winning the race to the cloud and emerging as a dominant force in cloud computing—based on the completeness of its offerings across the stack—the Oracle partners will have a big role to play moving forward. A selection panel of distinguished CEO’s, CIO’s, VC’s, Analysts, and the Editorial Board of CIO Review evaluated companies that showcased in-depth expertise in delivering integrated and innovative technologies to the Oracle landscape.

Read the Review (PDF)

Learn more about our Oracle offerings

Continue reading…